Made in LA.
Born in Manila.
Creative Director:
Art & Design
Creative Studio →
Reebok
Bacon Box
Reebok is in the bacon business—or some people thought. To build excitement for the CrossFit games, we created the Reebok Bacon Box: real, uncured pork perfect for the muscled-masses. Prior to the event, we sent out boxes of Reebok Bacon to influencers to get people social media talking. We followed that up with an on-site food truck to give away bacon to CrossFitters at the games. Suffice to say, people were pretty stoked about free pork (without the nitrates of course).
Roles:
Concept, Creative Direction, Design
Recognition
Clio Sports (Grand Prix, Gold, Bronze), SF ADDYS (Gold, Silver)
Bacon Box Packaging
CrossFit Games Event
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