Made in LA.
Born in Manila.
Creative Director:
Art & Design
Creative Studio →
Bacon Box
Reebok is in the bacon business—or some people thought. To build excitement for the CrossFit games, we created the Reebok Bacon Box: real, uncured pork perfect for the muscled-masses. Prior to the event, we sent out boxes of Reebok Bacon to influencers to get people social media talking. We followed that up with an on-site food truck to give away bacon to CrossFitters at the games. Suffice to say, people were pretty stoked about free pork (without the nitrates of course).
Concept, Creative Direction, Design
Clio Sports (Grand Prix, Gold, Bronze), SF ADDYS (Gold, Silver)
Bacon Box Packaging
CrossFit Games Event
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