Made in LA.
Born in Manila.
Creative Director:
Art & Design
Creative Studio →
Cricket Wireless
Brand Refresh
After years of using the same assets over and over again, it was time for Cricket Wireless to infuse some new life into their brand. We developed a whole new design system that included an updated typographical approach, an expanded color palette, a refined photography style, a library of layout configurations, new character artwork, and so much more. The result was a new set of guidelines that created visual consistency across the brand with designs that looked just as playful as Cricket's colorful cast of characters.
Roles:
Design Direction
Layout Variations
Monochrome Sets
Landscapes
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