Made in LA.
Born in Manila.
Creative Director:
Art & Design
Creative Studio →
In response to Ronda Rousey's shocking loss to Holly Holm in UFC 193, we created a film addressing her critics head-on. Ronda shuns the idea of perfection as she strips away the pieces of her celebrity—embracing her flaws and her humanity. With a renewed focus, she returns to the badass fighter her fans fell in love with.
Concept, Art Direction
Clio Sports (Silver), Adweek (Ad of the Day)
Selected Stills
Online, using the hashtag #PerfectNever, we posted a series of mysterious, macro photography style clips pulled directly from the film to hype Ronda’s return to the UFC Octagon.
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