Made in LA.
Born in Manila.
Creative Director:
Art & Design
Creative Studio →
Reebok
Perfect
In response to Ronda Rousey's shocking loss to Holly Holm in UFC 193, we created a film addressing her critics head-on. Ronda shuns the idea of perfection as she strips away the pieces of her celebrity—embracing her flaws and her humanity. With a renewed focus, she returns to the badass fighter her fans fell in love with.
Roles:
Concept, Art Direction
Recoginition:
Clio Sports (Silver), Adweek (Ad of the Day)
Selected Stills
Teasers
Online, using the hashtag #PerfectNever, we posted a series of mysterious, macro photography style clips pulled directly from the film to hype Ronda’s return to the UFC Octagon.
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