Made in LA.
Born in Manila.
Creative Director:
Art & Design
Creative Studio →
Sole of Kobe
On what would be the 100th birthday of ASICS founder Kihachiro Onitsuka, we launched “Sole of Kobe,” an animated series telling stories of the man, his philosophies, his company’s history and its aspirations. In the first episode “Hope,” Onitsuka-san decides he needs to inspire the youth in order to build a better Japan after the war. With “A Shot At The Title,” a traditional Japanese salad inspires a new type of basketball shoe—a shoe that will help win the title for Kobe High School. And finally in “Future Moves,” we look forward to the future to see how ASICS engineers tackle design and innovation.Each episode is animated in its own art style, giving them a unique look and personality fitting their stories.
Concept, Creative Direction, Art Direction
British Arrows (Silver: Craft, Animation: 2D Shortlist), Communication Arts, The Drum
The Process
To bring "Sole Of Kobe" to life, we collaborated with the talented artists over at Hello Savants and Brand New School. Below is a (small) peek behind the curtain at a few work-in-progress style frames and sketches that we made along the way.
next project ➔