To Kihachiro Onitsuka, the sunflower was a symbol that represented constantly reaching for the unreachable. This symbol stuck with him through the years and became his focus when he took up painting late in life. So as part of the Onitsuka Centennial Celebration, we honored that legacy through the launch of the KO100 Series and the global campaign: “Stand With The Sun.” Bringing together the 3 brands he created to celebrate his love of sunflowers.