Made in LA.
Born in Manila.
Art & Design
Throughout the year, Taco Bell produces a huge number of TV spots for new menu items, popular products, and seasonal promotions. But unlike most fast food brands, these films tell fun, simple stories with a more elevated approach beyond just showing beautiful food shots (but they have a bunch of those too).
Concept, Creative Direction, Art Direction
The Drum, Campaign US, SHOOT Online
Set in a mysterious theatre, we see a group of friends enter a magical world filled with unbelievable sights and spectacle; almost as unbelievable as Taco Bell’s Value Menu.